Vertical reality is a growing medium of entertainment in the U.S, and worldwide. A few tech companies, namely Google and Oculus, have begun to master the science of the potential entertainment giant, but now Coke is getting into the game (see the article, here).
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| From http://mashable.com/2016/03/02/coca-cola-vr-cardboard/#9NcDAvC9RSqK |
Consumers of Coke only need a knife and some tape, and, for the price of a 12-pack, you have a pair of virtual reality goggles fit for your phone (and you get a 12-pack). The Coke makeshift headset works just like Google Cardboard, in that, through some folding, bending and securing, you can slip your smartphone into a slot and watch videos, movie trailers, etc. in virtual reality.
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| From http://mashable.com/2014/06/25/google-io-2014-wtf-cardboard/#biHn8Vhb45qM |
Coke isn't the only unlikely newcomer to the virtual reality front. McDonald's has been experimenting with the idea of a virtual reality goggle kit in the form of a happy meal box. The Swedish branch of the company has also provided a promotional app to go with the foldable cardboard so that children can immediately take advantage of their new gadget on a smartphone.
This competition from consumer good providers could put a damper on the excitement for tech giants' virtual reality breakthroughs, especially if they cost more than the price of a happy meal or a case of Coke. I don't expect the tech minds to drop the idea, though -- there will soon be a large market for virtual reality accessories, and once the tech really gets going, the more hardcore consumers are going to be willing to pay a little more for a high-quality product.
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| From http://static.gamesradar.com/images/mb/GamesRadar/us/Daily/2011/07-Jul/01/Sony%20Virtual%20Reality/SonyVirtualFront--article_image.jpg |
While virtual reality hasn't yet exploded, a technology that, right now, isn't perfect but isn't terribly expensive or complicated either is sparking quite a bit of discussion. From movies, to video games, to a market in virtual travel, talk of virtual reality possibilities continue to spring up, and companies all over the globe are looking into it. Facebook, Nokia and Sony are only a few in the tech industry investing heavily, suggesting a myriad of gadgets and doodads in the near future, so keep your eyes peeled.
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