The presidential race in any context is a media frenzy, but this race has been unlike any before it in many ways. As with any story, the media make choices as to how to approach the stories surrounding the presidential race, and there are four commonly used "frames" of presentation, all of which have been used to cover the year's campaigns.
Horse Race:
Horse race journalism in the political spectrum is the presentation of information as a contest or comparison of, in this case, presidential candidates. There's been a lot of talk about a possible convention contest for the Republican nomination this campaign season, and that has opened the door for A LOT of horse race journalism. With a race this close between Trump and Cruz and a candidate pulling delegates away from the two front-runners, many outlets are taking the opportunity to present some "who will win the sprint to 1,237?" stories. There has been some in regard to the Democrats' race as well, but with a race on the left seemingly more and more decidedly won by Hillary, there have been more stories about the change that Sanders' campaign has brought to politics than "who will win?"
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| From the Associated Press |
Horse race and conflict presentation of the Republican race have gone hand-in-hand this campaign season. As the race has continued and candidates have dropped out, there has been more opportunity for conflict-frame journalism. For instance, this CNN article incorporates elements of the delegate race, but describes the race for the nomination between Trump and Cruz as a "duel." A search for stories about Trump on CNN and other news outlets provides a look at the presentation of Trump's campaign strategy: conflict frame and a "Trump vs..." mentality.
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| From cnn.com search |
Issues:
Candidates of the same party and especially opposite parties LOVE to slam each other on policy issues -- the presidential race produces plenty of these opportunities. While most attacks come on an opponent's stance on ongoing issues, current events also play a part. For example, Trump and Cruz chose to slam President Obama on immigration regulations and international terrorism in response to terrorist attacks in Brussels, Tuesday. Stories written on the issues provide voters and onlookers with the ability -- hopefully objectively, but we all know, not so much -- to make decisions based on those issues. Trump has also generated lots of attention and media spotlight for himself by making large and outrageous issue claims. He's actually winning in the presidential race on lots of the "important issues," because he has so much coverage out there on his policy on those issues.
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| From msnbc.com |
Another frame of media coverage dominated by Donald Trump and, some may argue, Bernie Sanders. Trump and Sanders' revolutionary approach to U.S. politics has changed the race for good, and a lot of that focuses on their personal attributes. Plenty of stories have focused on Trump's deficiencies, outlining why he couldn't, shouldn't or wouldn't be President of the United States.
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| From toptens.com |
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